You can write 100 personalized cold emails in under five minutes by using ChatGPT to generate email copy and then integrating it into an outreach platform like Relayzo. This workflow combines ChatGPT’s ability to create custom, relevant email content with Relayzo’s powerful automation for sending, tracking, and scaling your campaigns.
Step 1: Gather your data and research
Your emails are only as good as the information you put in. Before you start generating emails, collect the necessary data on your prospects. For optimal personalization, you will need:
- Prospect list: A CSV or spreadsheet containing contact information for at least 100 leads.
- Research data: Information to make your email relevant, which can be found from sources like LinkedIn Sales Navigator and company websites. Examples include:
- The prospect’s company name
- Their job title
- Recent company news, funding, or announcements
- Recent social media activity, blog posts, or podcasts featuring the prospect
Step 2: Write a detailed prompt for ChatGPT
A clear and specific prompt will produce the best email copy. To scale your personalization, you can create a single prompt that includes custom attributes (also known as merge tags) that you will later replace with your prospects’ unique information.
ChatGPT prompt example:
“You are a concise B2B outreach specialist. Write a 5-line cold email to a [target role] at [company name] that:
- Starts with a personalized and specific opening line based on this observation: [Custom attribute: personalized observation].
- Mentions a key value proposition that addresses a relevant pain point for their company, such as [Custom attribute: pain point].
- Includes social proof by referencing a relevant case study: [Custom attribute: social proof].
- Ends with a single, low-pressure call to action (CTA), like “Worth a chat?”.
Tone: professional and slightly casual.
Email body: under 75 words.
Subject line: Under 3 words and intriguing, for example, ‘More hires?’ or ‘Faster deals?'”
Step 3: Use Relayzo to generate and send emails
Relayzo is a self-hosted email marketing and automation tool that features AI integration to make campaign creation more efficient.
- Generate emails with Relayzo’s AI assistant: Relayzo has an integrated AI Campaign Assistant that can generate email copy based on your prompts. Paste the ChatGPT prompt from Step 2 into the Relayzo assistant, and the AI will begin to generate versions of the email template for your campaign.
- Add your prospects: Upload your prospect list to Relayzo. It supports attributes (custom fields), which you will map to your spreadsheet data. Match the custom attributes from your prompt (e.g., “personalized observation,” “pain point,” and “social proof”) to the corresponding columns in your prospect list.
- Use AI for personalization at scale: Relayzo’s AI features can help ensure that the generated copy is unique for each prospect. It will use the prospect-specific data from your spreadsheet to automatically populate the custom fields in your template, allowing you to generate hundreds of personalized emails instantly.
- Send the campaign: Relayzo allows you to schedule and automate your campaigns. It will send the emails in a staggered, strategic manner to maximize deliverability and avoid spam filters.
- Bonus for human touch: For higher-value leads, consider using the generated email copy as a foundation. Briefly reviewing and adding a human touch will help your emails feel more authentic and increase your chances of a positive response.
Important considerations for a successful campaign
While speed is an advantage, it shouldn’t come at the cost of your deliverability and reputation. To ensure your 100 emails land in the inbox and not the spam folder:
- Warm up your email account: Before you send a large volume of emails, gradually increase your sending volume over several weeks to build a good sender reputation.
- Set up email authentication: Ensure your domains are authenticated with SPF, DKIM, and DMARC. This is a requirement from major email providers like Google and Yahoo.
- Verify your email list: Sending to invalid email addresses can damage your sender reputation. Use an email verification service to maintain a low bounce rate.
- Don’t over-rely on AI: Use AI to start your emails, but rely on human oversight for quality control. Authenticity in cold email is still highly valued.
- Follow up: The majority of replies to cold emails come from follow-ups. Use Relayzo to set up automated follow-up sequences for prospects who don’t reply.
- Writing 100 Cold Emails in 5 Minutes Using ChatGPT + Relayzo
- Write and send 100 personalized cold emails in just 5 minutes using ChatGPT and Relayzo — the self-hosted email marketing software built for automation and control.
- self-hosted email marketing software, email marketing, email marketing software, cold email automation, AI email writing, email campaign management, bulk email sender, self-hosted email marketing platform, cold email software, PowerMTA integration, AI-generated email templates, email personalization tool, marketing and email
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